are benefited greatly by displaying advertisement. A business without advertisement cannot be thought of. A group of buyers consists of children, grown-ups, students, women or men. The advertiser receives enquiries from customers in response to the advertisement made. The enquiries are properly entered in a book and replies are sent. Small-sized companies The better your strategy, the more you will earn by sales promotion. 7. Businessmen advertise inviting individuals to invest money in their concerns. Advertisement is nothing more than a message. The main goal of promoting is the short-term growth of revenue. Employers advertise for applications for various vacancies in their companies for selecting the best of the applicants. A particular product with its brand is promoted through advertising. Starting as agents for newspapers, the agency diversified into other services such as copy-writing, and played the role of consultants to advertisers. The selling price is also reduced, but not to the extent of decreased cost of production. For this mass communication is needed as the population is great or the market area is wide. formula; Attention, Interest, Desire and Action is very important here. 7. A headline is defined as a word or a phrase that is prominent and catchy, when compared to the other elements of the advertisement copy. Advertising creates desire for new products. We make known our offer or need. After a careful scrutiny of the above definitions, the essential elements of advertising can be listed as follows: It is a matter of record furnishing information for the benefit of buyers. Opinions of both these (survey and copy) are collected from the people. If it is so, this amount can be utilized for some beneficial purposes-improving the quality or other services. This “follow up system” is effective in concluding a sale. Salesmen 1. This is the most popular form of advertising in all possible media including TV: for examples, Pepsi, Coke etc. Advertisement aims at creating and maintaining the demand of the company. Advertisement copy is the written matter, or reading matter, the words, sentences, paragraphs, sub-heads, headlines, figures which the advertiser wants to convey to the public. We may sell a house, raise funds, sell products, buy second-hand products, launch a new product, employ people, find a pen-friend etc. It is the era of creativity, and the more creative you are, the better your advertisement strategy will be. Promotion involves mentioning the brand or new product launch, through both paid and free marketing activities. This type of headline is very useful for product identification either in terms brand name or the manufacturer. Referral Programs 1. 1. Now, manufacturers, businessmen, employers, institutions, new shop owners, marketers etc. 1. For instance, Lexus declares that the "starving search of excellence has produced its luxury cars," and the message BMW sends out by "The Ultimate Driving Machine," a word that is primarily aimed at increasing sales and branding that will pay off in future. Advertising programme is effective if sales are increased, desired change in the consumers’ habit effected and prospective customers become buyers. Cooperative advertising (2) Sales promotion (3) Dealer promotion (4) Trade promotion (5) None of these View Answer / Hide Answer. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer … A variety of indirect approaches may be used to generate the desired effect in a target market when advertising is not explicit or is supposed to be disguised somehow. Samples help consumers verify the quality of the product. Media are important and are commercial vehicles that carry advertiser’s message to his prospects. Sales promotion budget: setting the overall promotionbudget is to determine the desired mix of advertising & salespromotion. To improve the morale of dealers and/or sales people (by showing that the company is doing its share of promotion). Through this, the medium, accepted by the larger group is adopted. are full of advertisements. So an advertising programme should be prepared very carefully in order to serve the purpose fully. These are done for political parties, politicians and individual candidates during elections. (d) It is paid for by advertiser to publisher. 4. We can adopt sales promotion and advertising as tools to mobilize the marketing machinery. It has been used from immemorial period. Product analysis is necessary as to its acceptance by the customers. 3. A lot of consideration can be put in promotions, but it doesn't have to be. While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. An enquirer may be followed regularly through correspondence till it yields a result. It attempts to measure the communication effectiveness through a survey. The reader knows who is behind the advertising as the sponsor is openly identified in the advertisement itself Payment is made by the sponsor to the media, who carry the message. Sales promotion is a short-term incentive to initiate trial or purchase. The power of sales promotions lies in accompanied incentives. The promotional cycle demonstrates the advantages and benefits of goods and services in contrast to the products and services provided by rivals. as the result of facts known to others through advertising. © 2008-2020 Creative Thinks Media Hand Krafted with by Creative Thinks Media. We hope it was clear to you, and you will find it beneficial. For example, pressure cookers, bicycles, scooters etc. It gives importance to the firm and wants to create a good impression about a particular manufacturer or a shopkeeper. If furnishes necessary information to the consumers. It is done with a view to sell the goods or services, offered by the advertiser. When products reach maturity in their life cycle and are widely accepted, they are in their reminder stage. Scientific advertising programme is drawn by considering all relevant factors connected with advertising. The purpose of advertising is not only to make a profit; in some instances, it sets the stage for sales in the future by getting consumers into the business' goods and services. PR Events 1. The ‘message’ is known as advertisement. It is based on memory. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Evaluation of the result is necessary. TOS 7. 5. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. They linger in the memory for a long time. As a result of advertising, brand creation also occurs. In earlier periods, it was used only in a limited manner. Promotion is an incentive tool used to drive up short term sales. The main purpose of the advertisement copy is to influence the buyers and by that stimulate the sales volume. The follow up system, as the very name suggests, is a type of advertising to approach the customer by means of correspondence. Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Ahmadabad TV - Television DD - Doordarshan STAR - Satellite Transmission for Asia Region ISA - The Indian Society of Advertisers VIM can change DIM into SUPER WHITE. But it “helps” to sell through persuasion. At the front of your store, you can set up a table where customers can try the items, give the samples away. These days people use “Advertising” in various walks of life. The simple answer to the question “Why do we advertise?” Is that either we have something to sell or some one has something we want to buy. The unemployed persons advertise their readiness to serve. This type of headline makes a bold positive statement, which is obvious in itself. From the key message to the graphic layout of your ads, everything must be taken care of. Develop sales promotion strategy: numerous decisionsare necessary in developing a sales promotion strategy. creativethinksmedia.com offers you a complete guide on sales promotion and advertising that might have helped you clear all your doubts. By comparison, promotional campaigns rely primarily on the movements of products and services and are designed solely to satisfy the financial requirements of a prospect. It may also draw the readers or viewers to act favourably towards the idea or institutions featured. With everything going digital these days, it becomes essential to stay connected with your audience and hit the right chords. The aim is to persuade people to buy more. To do the entire selling job (as in mail order marketing). Large- scale production decreases the unit cost. ASP - Advertising & Sales Promotion Co AAAI - Advertising Agencies Association of India CAG - Commercial Artists Guild DAVP - Department of Advertising and Visual Publicity MICA - Mudra Institute of Comm. 7. Outstanding personalities like David Ogilvy, Leo Burnett and Bernbach etc. However cost is finally paid by consumers. Media Introductions 1. Increasing literacy, modem techniques of printing, stiff competition etc., add to the necessity of advertisement. Outdoor Ads 1. Business Directories 1. To combat or neutralize competitor’s advertising. Here, the advertiser tries to create an image on public support, social services etc. If the advertising explains the specialty of a product, such as use the B.K. 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