Let’s take a look at the website below as an example. Consult your style guide (or create one if you don’t have one). So now you decide to leave the site and look at the competitors. Instead, they will certainly bounce and find a competitor that offers a better user experience. There's nothing worse than a site with a disorganized or confusing navigation interface. Throw in a few minimal brand-specific graphic elements and you can create a website that is a pleasure to navigate,” Lundin adds. This could be people in an office talking over a meeting table in business casual clothing, over the shoulder shots of people typing on a laptop, people drawing on a whiteboard in an open room. You can change your choices at any time by visiting Your Privacy Controls. As a result, your users are more likely to visit higher numbers of pages during their session, increasing their time spent on your website. on March 11th, 2013, © 2021 IMPACT, All Rights Reserved. When looking at this site, the first thing I noticed was the colors. What about the hello bar? CRO is a systematic approach to figuring out what gets your traffic to complete a desired action (a conversion) on your website. Throughout these touch points, you should be able to map out the emotion, thoughts, goals, pain points, and opportunities each touchpoint needs to evoke. Zenefits has done a great job of this on their website. It’s also important to avoid too many on-page animations or interactions. on November 11th, 2020, By Being more mindful with your photography will help better represent your brand and how you want others to perceive it. Needless to say, this made finding the perfect vase a lot easier for me! on May 5th, 2015, By Pick two or three base colors at most for your design. If someone’s simply looking for the cheapest price possible, regardless, they are likely not a good fit for you anyway. The green buttons utilized in the last to tiers also help draw the eye to those being more desirable options. The hero image overall offers little room for distraction. on September 10th, 2018, By So, whether you're not sure if a website redesign is something you should do, or, you just want to get an idea of what it entails, I recommend downloading this ultimate guide to keep in your back pocket. Each card is designed with an image that showcases members of that company, which is way more trustworthy than if they were to use stock photos, or just a picture of their logo. John Becker The easy thing to do on your website is to inundate users with the most bottom-of-the-funnel (BOFU) call-to-action wherever they go, but if someone is not ready to buy, then they likely will take no action at all. 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