Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Two new Post cereals are hitting shelves in a tasty tribute to Dunkin’ fans’ favorite flavors, Caramel Macchiato and Mocha Latte. Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Put fans in the picture: Each week Dunkin’ Donuts selects a “Fan of the Week” from fan photos posted to the brand’s Facebook page. RESEARCHRF|Binder and Studiocom audited key bloggers and industry influencers to determine both Dunkin’ Donuts and its competitors’ positioning tactics. From chefs who create exciting new flavors, to crew members who know exactly how you want your drink — we prioritize what you need to get you on your way. Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Here are the. And, to highlight the popularity of iced coffee in the winter, Facebook fans were encouraged to post pictures of themselves as a “YeDDi,” one who loves to drink iced coffee even on the coldest days. For much of its history, Dunkin’ Donuts has been regarded as regional chain, battling the myth that the brand is only a Northeast favorite when in fact it is the world’s largest coffee and donut retailer. “The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. To encourage an increase in social media activity around the contest, Dunkin’ Donuts created a movie trailer-style video featuring highlights from 2009 to generate interest and excitement before the contest opened for entry. With an eye towards Dunkin’ Donuts’ burgeoning base of passionate and vocal Facebook fans and Twitter followers, the call to action was clear: capitalize on social media to drive consumer engagement and mobilize brand ambassadors. Just like the iconic coffee and donut duo, everything is better with a buddy! To reward the ultimate coffee fan’s passion and enthusiasm, Dunkin’ Donuts brewed up its biggest coffee-related prize ever: 60 months of free Dunkin’ Donuts coffee and a five-day trip for two to tropical Costa Rica, including a visit to one of the region’s premier coffee farms, with a personal tour led by Dunkin’s coffee excellence managers. Quantity must be 1 or more. About Dunkin’ From internships to account executives or directors. PRovoke's annual forecast of trends that will impact the PR world in the year ahead. Breakin’ out the Boogaloo: To drive sales of Coolattas during the key summer beverage season, Dunkin’ Donuts turned to fans for “Keep It Coolatta 2: Flavor Boogaloo.” Dunkin’ allowed guests the chance to play DJ by visiting the brand’s Facebook page and suggesting favorite songs inspired by the flavors of Coolatta and summer. © 2021. They worked with Dunkin’ for almost 20 years and came up with the slogan “America Runs on Dunkin’. Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage. PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications. Perceptions have started to change in recent years as the company continued its expansion south and west, but with the coffee and breakfast market never more competitive and challenging, Dunkin’ Donuts looked to 2010 – the company’s 60th birthday – as the year to decidedly and definitively establish the company’s national leadership position. Sale price. The company's current slogan is "America Runs on Dunkin ' ". The \"America Runs on Dunkin'\" national marketing campaign breaks today on … The story link was tweeted or posted to Facebook more than 900 times in the first 24 hours.• Dunkin’ Donuts was ranked number 7 in QSR Magazine’s annual “top 50 co’s shaping our industry.”. 1 brand for customer loyalty in the out-of-home coffee category, and for the 8th straight year, the Dunkin’ brand was also No. CANTON, MASS. Dunkin' Donutsの426人の訪問者からの42枚の写真と3個のTipsを見る "İçecekleri gayet kaliteli, sadece donutlar bizim damak tadımıza uymuyor, aşırı şekerli." Dunkin’ Donuts launched the second Create Dunkin’s Next Donut” contest, allowing Americans to create their own original donut for the chance to win $12,000 and have their treat sold in Dunkin’ Donuts locations throughout the country. The company has more than 13,000 restaurants in 41 countries worldwide. Discover (and save!) Post Consumer Brands and Dunkin’ are brewing up two new cereals made with Dunkin’ coffee, set to roll out nationwide beginning in August. • In 2010, more than 71,000 people joined Dunkin’ Donuts’ “DD Perks” loyalty program through Facebook, making Facebook the #1 lead generator for the program after DunkinDonuts.com. 17 Aug 2011 // 11:00PM GMT. For example, Mashable.com was provided an advance look at plans for the national “Create Dunkin’s Next Donut” contest, and the opportunity to introduce new Facebook promotions. America runs on Dunkin’, and soon Monona will too. Diversity & inclusion trends, views and analysis from Provoke. PRovoke Media's definitive global benchmark of global PR agency size and growth. CMO John Costello appeared on Fortune.com to provide an inside look at the brand’s 2010 marketing strategy. (April 10, 2006) - Dunkin' Donuts today unveiled a new, multi-million dollar advertising campaign that revolutionizes the brand's position by focusing on how Dunkin' Donuts keeps busy Americans fueled and on the go. Loosen up a little. RF|Binder, Dunkin’ Donuts’ national PR agency of record, and Studiocom, Dunkin’ Donuts’ digital agency, collaborated to help Dunkin’ Donuts “brew” an aggressive and creative social media campaign to bring to life what makes the brand so special and different from a Starbucks, McDonald’s, Tim Hortons or even the local convenience store. 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For our fans who already start their days with Dunkin’, this gives them another way to experience their favorite flavors,” said Brian Gilbert, Vice President of Retail Business Development at Dunkin’. The PR industry’s most comprehensive listing of firms from every region and specialty. PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets. America Rides on Dunkin' Tandem Bike. From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide. Dunkin' has earned a No. Up close and personal with leaders from the marketing and PR worlds. Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR. • Aggressively highlight Dunkin’ Donuts’ key competitive differentiators in a crowded marketplace, with particular emphasis on Dunkin’ Donuts as a brand that understands consumers’ evolving needs in the face of economic challenges.• Keep coffee in the spotlight; leverage social media to emphasize Dunkin’ Donuts’ coffee excellence and leadership and debunk perceptions that the company is primarily a donut chain and at the same time reinforce the company is indeed the nation’s #1 retailer of regular hot and iced coffee. We don’t make it until you order it. In March 2009, the company unveiled the alternate slogan "You 'Kin Do It!" Dunkin’ Donuts’ Consumer Insights Group provided weekly intelligence reports about the Quick Service Restaurant Industry, which were invaluable in devising fresh stories and information to pitch to media. Leveraging online resources and networking channels, Dunkin’ Donuts implemented irreverent and fun programming to win the nation’s breakfast wars, establishing the company as a powerful brand with a unique connection with its guests, and one that makes a difference in the daily lives of millions of people around the world. This site requires Javascript in order to view all its features. Mixing It Up: When Dunkin’ Donuts launched new Coolatta flavor mixes, Twitter followers were given the exclusive opportunity to develop nicknames for the new beverages, with the best names earning $60 Dunkin’ Donuts cards. 1 ranking for customer loyalty in the coffee category by Brand Keys for 14 years running.