Term. B. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. Samples. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? a) Television b) Print c) Internet d) Flex Board 5. Accounting deals exclusively with numbers. It is popularly known as free form of promotion Consumer sales promotion increases the use of product by the consumers, attracts new customers and stands straight among the competitors, to introduce new products and to promote established products. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Q2. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Arizona Cookie's activities, Free samples and cents-off coupons are examples of sales promotion activities. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value … Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. 230. Test bank Questions and Answers of Chapter 16: Sales Promotion Samples, gifts, prizes, etc. To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. According to John F. Luick and Willian L. Ziegler, Sales promotion is an activity and/or material that acts as a direct inducement offering added value or incentive for the product, to resellers, sales persons or consumers.” It can be said that “sales promotion is any action or decision that will promote or help to promote sales. Companies use market researchers to develop consumer promotion ideas. Q5. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Based on target, when the target is the consumer the following tools can be used; Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. In other words, the AIDA model is an applied stimulus-response model. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. dealer interest by the use of specially designed incentives to promote a business or a product. free accessories, introductory offers and so on. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Intermediaries play an important … This activity contains 28 questions. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Dealers are also induced to introduce new products and services in the market. Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Sales promotions Direct marketing 18 Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is known as? Advertising and Sales Promotion. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. C) Advertising. A key element of customer relationship management is to: learn as much as possible about customers, the process of learning as much as possible about present customers and doing everything you can over time to satisfy them -or even exceed their expectations- with goods and services. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Personal Selling 2. C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. c. 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