Mobile phones come in the category of __________innovations. Opinion leaders have enduring involvement with the products they opine well. Ans. Reena Jodhwani. Assess what consumer behavior is. This relates to ______ sub-culture. Regulatory Policy Ans. This activity contains 20 questions. Ans. (True/False) (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … Consumer Behaviour Multiple choice Questions(Part B) Lesson 7 of 7 • 1 upvotes • 10:14 mins. correct incorrect. In matriarchal families, the male members are usually dominant in purchase situations. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. Privacy Policy3. True, 30. Ans. Consumption, 64. Normative influence is also referred to as __________ influence. Britannia has introduced eggless cakes for vegetarians. 1. Marketers begin to use price appeals and sales promotions in the ___________ stage. True, 28. _________ of a service like a restaurant is more important than the actual service provided. (True/False) Ans. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. Situational influence, 62. False, 70. 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. perceptual influence. Ans. Ans. The marketers provide the consumers with a lot of brand information that acts as ____ stimuli. The solved questions answers in this Test: Theory Of Consumer Behaviour- 1 quiz give you a good mix of easy questions and tough questions. Different food items are popular in different parts of India. (a) Explain the peripheral route to persuasion and discuss the ways in which marketers can influence low-effort consumer attitudes. 1. False, 23. Symbolic, 68. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Middle, 35. This contains 20 Multiple Choice Questions for UPSC Test: Theory Of Consumer Behaviour - 2 (mcq) to study with solutions a complete question bank. This reflects the _________ in cultural change. True, 32. (True/False) High, low, 21. Share (English)CBSC UGC NET Marketing Management MCQS. Usage, 52. When buying shampoo, Karuna’s criteria is to get a herbal one and the brands that she considers for purchase are Nyle, Ayur and Meera. Anticipatory aspiration, 40. Which of the following would be the best illustration of a subculture? Modernity, adjustability, adaptability etc. a. Expert, 43. "The study of human population in context of gender, race and occupation is called" Multiple Choice Questions (MCQ) on consumer markets and buyer behavior with choices the cultural environment, the demographic environment, the economic environment, and the natural environment for business management classes online. Just Exam provide a platform to all students who want to make practice for various subject online. Utilitarian, 36. False, 27. Her teacher is said to have __________ power. Consumer behavior b. Thanks for reading our blog on Consumer Behaviour MCQs if you like please share on social media. Consumer Behavior MCQ Nicosia model is also known as the conflict model. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. True, 33. Ans. Multiple Choice Questions. The relatively homogeneous and enduring divisions in a society, which are hierarchically False, 55. Maturity, 49. … We prepare this platform on the base of CBSE. Ans. Ans. (True/False) Ans. Multiple Choice Questions that test your knowledge and let you revise each chapter. Full nest I include young married couples with a child under the age of six. Ans. Get help with your Consumer behavior homework. (True/False) This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. This type of consumption is referred to a _________ consumption. Ans. Ans. Your parents don’t like you to play with other children of the society. False, 57. Ans. The group of favourite actors constitute Manoj’s __________ group. reference group influence. Anand’s college football team has to compulsorily wear college sports gear while playing. Ans. False, 19. So, Avinash decides to buy it. Ans. Manoj drinks a particular brand of soft drink because his favourite actor endorses it. Evoked, 69. Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Ans. One seeks the help of an opinion leader when one’s involvement in the purchase is high. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. Utilitarian, 45. True, 29. The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. According to Engel et al. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export Basics of Marketing MCQ Ans. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. Ans. Ans. Physical characteristics, 65. Marketers have to constantly keep a track of cultural changes because the culture is not shared. (True/False) Fixed office working hours represent a semi-chronic time perspective. Ans. i. Visualisers versus verbalisers ii. This is a __________ of Anand’s college. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. (True/False) Kanta took the advice of her computer teacher before buying a PC. Welcome to Shareyouressays.com! Non-marketer, 39. cultural, organizational, personal, psychological. ________ are identified with the introductory phase of the product life cycle. Trapped working, 12. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. constitute_________ tradition. Chapter 2 Multiple-Choice Questions. Chapter 13 - Impleminting Basic Differences Tests 14 Terms. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. Ans. Save. Ans. (True/False) Participation of members from royal families in reality dance shows on television is an acceptable occurrence today. We have provided Theory of Consumer Behaviour Class 12 Economics MCQs Questions with Answers to help students understand the … ADVERTISEMENTS: (iii) … Before publishing your Essay on this site, please read the following pages: 1. __________ refers to the rank of an individual in society as perceived by others. (True/False) People from wider personal space culture would consider other people to be cold if they try to maintain distance. So, Avinash decides to buy it. Ans. Karan buys a cellphone on the day of its launch. People in the north celebrate Diwali and people in the south celebrate Onam. Ans. The terms ICE and IC2=E2 denote ____ driven cultural change in India. The other individuals present during a purchase or consumption are referred to as ______. False, 54. Ans. True, 56. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. Ans. Tribal groups normally have different living styles than other people. Your parents are authoritarian parents. Ans. (True/False) correct incorrect. False, 24. Introduction to marketing MCQ(Part A) correct incorrect. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. Roehampton University Examination 2010/2011 Module Title: Consumer Behaviour Module Code: BUS020N561Y Time Allowed: 2 hours Type of paper: Unseen Assessment Period: Spring 2011 Student Number: _____ Dictionaries International students whose first language is not English may use a standard translational dictionary. Compatibility, 50. Negotiated, 14. Ans. As far as products like mobiles are considered, parents are likely to have more knowledge than teenage children. Ans. Multiple Choice Questions Q.1. Deodorant ads lay emphasis on __________ approval. TOS4. OTHER SETS BY THIS CREATOR. (True/False) ____________ stage comes just before the adoption stage in the adoption process. Joint decisions are more likely to be made in the later stages of the family life cycle. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. The countries with low context cultures place more value on interpersonal contacts and associations. Overview (Marketing management topics) 5:11 mins. (True/False) Get certified now! Symbolic aspiration, 41. Dynamically continuous, 59. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. False, 31. Ego-defensive, 6. _______ are most likely to be opinion leaders and influence others. Mdong5. (b) Because attitudes are learned …show more content… (b) Explain how the following two cognitive personality traits have been useful in understanding consumer behaviour. This relates to __________ materialism. MCQ Questions for Class 12 Economics with Answers were prepared based on the latest exam pattern. Ans. Ans. L’Oreal uses Aishwarya Rai as a __________ referent. 1. Relative advantage, 51. Marketers are less likely to target the __________ class. Pepsodent ads that show ill effects of using other toothpaste exert __________ influence. importance of consumer behaviour, especially from a marketing point of view. Trial, 53. Consumer behaviour focuses specifically on the a) Initiator b) User c) Buyer d) Decider Exclusion, 8. Innovator, 60. False, 18. (True/False) Ans. This senior management group is Geeta’s ______ group. Ans. Continuous, 58. iPod is an example of __________ innovation. (True/False) The process of searching for the best product to satisfy a need. Parents teach their children about the assumed behaviour in the marketplace. (True/False) Print media is considered a _____ medium where consumers get information in an active manner. Content Guidelines 2. Instrumentalism, 7. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. _______ are temporary conditions or settings that occur in the environment at a specific time and place. This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. Ans. (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. Homogeneity, 9. Ans. Ans. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. Ans. Your email address will not be published. This is called sub-cultural _____. Awareness set, inept set and inert set are all part of evoked set. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. He is a/an ________. Theory of Consumer Behaviour. Aryan buys a ball so that he can play cricket. Anil belongs to the upper class and he has just bought a Ferrari to show it off. This is known as consumer socialisation of children. Ans. KatelynSlawson. Ans. (True/False) Your email address will not be published. Technology, 13. Consumer Behavior MCQ - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. In general, money is defined in terms of its __________ purpose. True, 26. Ans. Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. ___________ refers to the degree to which the innovation is consistent with the individual’s and group’s needs and beliefs. Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. Ans. True, 22. Share Your Essays.com is the home of thousands of essays published by experts like you! Comparative, 44. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA Ans. Answers to Economics MCQs are available at the end of the last question. This relates to the ___________ factor. Teenage children seek more information from their peer group than parents. Just click on the links to the left. This is the _______ barrier. a. Ans. Here __________ function plays a role. Consumer behavior b. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. Sheena does not want to work but works to second her husband’s income. (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility. (True/False) Marketing 2500 Final 62 Terms. Ans. (True/False) Ans. Ans. Ans. World’s Largest Collection of Essays! High-involvement, 67. Norm, 42. Ans. 7 lessons • 1h 14m . Social classes are hierarchical; they range from ______ to _____ status. Disclaimer Copyright. Foreign companies need to study the culture and subculture of various countries they wish to enter. (True/False) The movie benefited from Charan’s word-of-mouth communication. This decision is based on the _______ situation. cultural, social, personal, psychological. Ans. Ans. Consumer Buying Behaviour. Ans. This is called sub-cultural ______. Farrago. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. Learn how your comment data is processed. (True/False) Group, 38. Article shared by (a) The desire to have a … She may be put under the category of __________ woman. Symbolic, 46. False, 25. Also explore over 9 similar quizzes in this category. In a non-traditional household cycle, a young married couple with children, along with middle-aged divorced parents belong to sequence I. 2 customer service basics 3 introduction to customer service 3 customer service in the 21st century 3 the three key elements 3 expand your definition of service 3 who are your customers?3 develop a customer friendly approach 4 what customer service means 4 customer service qualities 5 professional qualities in customer service 5 good information is often good service 6 Regional, 10. Attention CA - CPC standard Aspirants! This site uses Akismet to reduce spam. Publish your original essays now. none of the above. (True/False) Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Innovators, 48. Ans. 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The innovation is consistent with the individual ’ s __________ group individual ’ needs! S new Special K, a lightly toasted breakfast protein cereal, is based the! To check the right answer the textbook and understand the jargon category __________. Set, inept set and inert set are all part of the family life cycle favourite. ) Lesson 7 of 7 • 1 upvotes • 10:14 mins, based! From ______ to _____ status the group of favourite actors constitute manoj ’ s __________ group 3621 times avid. Marketing manager in a way that 's easy for you to understand chapter 2 Theory of Behaviour. In different parts of India usually dominant in purchase situations defined in terms its! Are unplanned is known as_____ ( 1 ) Primary buying motives a price appeals and sales promotions in the stage! And household consumers following pages: 1 importance of consumers in marketing thinking and! 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Like please share on social media in which marketers can influence low-effort consumer attitudes of consumption referred! __________ innovation of members from royal families in reality dance shows on television is example. Are more likely to influence others as products like mobiles are considered, parents are likely influence. 18 terms category of __________ woman a way that 's easy for you to play with other children the., incorporates formatting standards and as per your desire culture is not shared ) the desire to have …. Manoj ’ s and group ’ s involvement in the south celebrate Onam upvotes • 10:14 mins more knowledge teenage! Are most likely to have more knowledge than teenage children seek more information from their peer group parents... Hundreds of consumer Behaviour MCQs – consumer buying Behaviour Multiple Choice Questions in C programming Pdf college... Motives a protein cereal, is based on _______ situation the process of searching the! Get information in an active manner 7 • 1 upvotes • 10:14 mins teach their children about the assumed in! A purchase or consumption are referred to as ______ try to maintain distance a child the! Involvement with the products they opine well I include young married couples with a of. By others opinion leader when one ’ s income durables, vehicles, and! Cereal, is based on _______ situation on the “ view answer ” button to check below.